In his report on the “family tree of development communication”, Waisboard mentions Entertainment-education as a strategy to bring about behavioral change. This change in turn is what is supposed to drive development (versus change brought about only by changing the system).
An example of an entertainment program that at the same time is educational to invoke change is Sesame Street. Aside from teaching the ABC’s the idea behind the program is that the muppets can address problems within a particular culture without putting blame (or shame) on a specific ethnicity or group of people. The Sesame Street Workshop is an NGO that takes that idea and applies it in countries that have faced some type of conflict or are in transition. By working with a country crew on the ground that assesses specific issues kids in a country in transition face, a team creates story lines, cultural specific puppets, and a movie set where the local sesame street can be taped. Specifics the team has to keep in mind are: are there cultural minorities? Is the language of the minority different and if so how can that be addressed in the show? What problems are children in the country facing? How can those problems be approached in a childlike yet educational and entertaining matter?
A big issue was the introduction of the first HIV-positive muppet. Especially in the US this raised concerns as media and parents were wondering what values their children will be taught. Only when it became apparent that this muppet will not appear in the US-show did the wave of concerns and protest subside.
There is a documentary out there on the Sesame Street Workshop. Watch it over the break, it’s worth it!
Though this is slightly unrelated, I thought you might enjoy this cookie monster “share it maybe” song. 🙂 Something to cheer you up during finals week.